SMC Global Securities is venturing into sports sponsorships through the Associate Partnership with India’s upcoming Tour of South Africa. It will be a 4-match T20I series starting this Friday, November 8th, 2024.
With this partnership, SMC Global is eyeing to reach a wide audience of cricket lovers and promote financial awareness and empowerment in the country, especially among the youth population.
India vs South Africa T20I Series Schedule
The 4 matches series will begin on the 8th of November at Durban with the second match at Port Elizabeth on the 10th of November. The third match is on the 13th of November in the Centurion and the final game is on the 15th of November in Johannesburg.
The series will be live-streamed on Jio Cinema and telecasted on Viacom 18 Network. All the 4 matches will start at 9:00 PM IST.
Suryakumar Yadav Worn the Captain’s Hat
This year we will see a relatively young Indian team. The reigning ICC men’s T20I champions, led by Surya Kumar Yadav, will take on South Africa as a captain. Other players in the squad are Abhishek Sharma, Sanju Samson, Rinku Singh, Hardik Pandya, and Axar Patel.
It is interesting to see how India will continue its winning streak after the latest victory against South Africa in the ICC T20 World Cup final. In the bilateral series, India has played 9 T20I matches in South Africa and won 6 out of them. With the hard-hitting competition between the two teams over the years, viewers are eagerly waiting to see this 4-match T20I series and are ready to cheer for their favorites.
SMC Global Leaders’ Views on this Association
Speaking on the association, Ajay Garg (Director & CEO, SMC Global Securities Ltd.) said that – “This is the first time we are entering a partnership of this sort, cricket has a proven track record of helping brands establish brand presence and boost brand awareness, and we are looking to tap into the large base of Cricket fans and engage with them throughout the series. This association will strengthen our efforts to reach millions of Indians and we are excited to inspire a generation of financially savvy cricket fans. With the two finalists of ICC men’s T20I world cup fighting together, it will be a nail biter series for sure.”
SMC has recently launched its new mobile trading app SMC ACE 2.0 to provide users with a seamless and robust trading experience.
Commenting on the partnership, Vineet Goyal, Vice President (Branding & Corp Comm, SMC Global Securities Ltd.) said, “Cricket holds a special place in India and its immense reach provides us with a unique opportunity to empower millions of cricket enthusiasts with the knowledge and tools they need to make informed financial decisions.”
About SMC Global Securities
Established in 1990, SMC Global Securities is a diversified financial services company in India with a pan India presence across 435+ cities/towns, servicing over 2 million customers, 2500+ offices across India, and in Dubai with about 4200 employees. It offers brokerage services across equities (cash and derivatives), commodities and currency, investment banking, and wealth management to corporates, institutions, NRIs, FPIs, high-net-worth individuals, and other retail clients.
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